Records learning and achievement in an interesting, structured and accessible way Encourages students to reflect on their learning, achievements and personal development A repository for students' thoughts, reflections and plans Enables students to demonstrate competency using multimedia evidence Supports career and personal development planning Helps students to prepare for interviews and review meetings Encourages students to be creative Develops students' ICT and multimedia authoring skills Allows students to take ownership of a unique and attractive marketing tool, enabling them to 'stand out from the crowd'